Managing Network Resources
‘Ranjay Gulati assembles, integrates and refines ten years of pathbreaking research by extending the “resource-based” view to include “network resources” residing not in the firm but in its social networks to the outside. An important and fascinating must-read for theorists and practitioners alike.’
Mark Granovetter, Joan Butler Ford Professor, Stanford University
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Relationships Matter When Businesses Organise for Success
“As the knowledge economy takes hold globally, companies are increasingly applying a disciplined approach to managing their network of relationships, effectively treating these relationships as assets.” (As cited in Industry 2.0 - June 02)
Ranjay Gulati
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Tel : 847-491-2685
Fax : 847-491-8896
Email : r-gulati@kellogg.northwestern.edu

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