Ranjay Gulati

Management - Preliminary Edition

Ranjay Gulati – Harvard Business School
Anthony J. Mayo – Harvard Business School
Nitin Nohria – Harvard Business School

Today's managers are confronted with more dynamic challenges and opportunities than every before—through the need to harness technological advances, lead a dispersed and diverse workforce, anticipate and react to constant competitive and geopolitical change on a global scale, and operate in a socially responsible and accountable manner. In response to the changing business landscape, this textbook proposes a shift from traditional Principles of Management textbooks in that it takes a more holistic and integrated approach. It demonstrates the interconnectivity between strategic positioning, organizational design, and individual leadership. Take a closer look, you could be part of advocating a paradigm shift for tomorrow's managers.

About Ranjay Gulati

Ranjay Gulati is the Jaime and Josefina Chua Tiampo Professor of Business Administration at the Harvard Business School. He was previously the Michael L. Nemmers Distinguished Professor of Strategy and Organizations at the Kellogg School of Management, Northwestern University where he taught from 1993–2007.

Professor Gulati is an expert on strategic and organizational issues in firms, including the creation and management of intra- and inter-firm partnerships and achieving short term and long term growth by organic means, as well as through strategic alliances.

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What is Customer Centricity?

Ranjay discusses a central theme from his book, Reorganize for Resilience: “customer centricity.” No company will tell you, “I don't want to be customer centric,” but do you know the difference between taking an inside-out versus an outside-in approach?

(Harvard Business Press, 2010)

“Business now operates in a fundamentally reset economy. To win in this environment, leaders will have to radically restructure their strategies and break through internal barriers that stand in the way of execution. Gulati gets it right—his practical insights into how to ensure that strategy turns into action are money in the bank for businesses big and small.”

—Jeff Immelt, CEO, GE

www.ranjaygulati.com/rg/

Management - Preliminary Edition

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What is Customer Centricity?