Managing Network Resources
Alliances, Affiliations and
Other Relational Assets
Strategic Alliances for Today’s Interconnected World
Today’s firms are increasingly embedded in networks of alliances and other ties that influence their behavior and performance. In this, his first book on the subject, Ranjay Gulati examines the “network resources” that arise from these ties, how successful firms manage these, and how they influence strategy, access to material resources, and perceptions of a firm’s legitimacy held by key external parties such as investors and banks.